Count A Block

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Countablock features thick pages cut into the shape of each numeral, creating a peek-through guessing game around the number form itself. One acorn becomes… one oak tree! From snowmen to puddles and eggs to chicks, quantities are illustrated twice: both before and after their “transformations.”

As children interact with the pages, they will familiarise themselves not only with the numbers 1-100 and associated quantities, but with each numeral’s physicality – angles, holes, and curves, both front and back. Die-cut numerals include 1-10, and 20-100 by tens.

Note: illustrations are in the style of vintage screen prints, with imperfect variations in color and texture.


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